This talk aims to have a cursory look at the ‘Indian Shipping Journal’ of Indian National Steamship Owner’s Association (INSOA). The focus will be on how this journal covers interesting information about various ports and Shipping Companies like The Scindia Steam Navigation Co. Ltd, Tolani Shipping, The Malabar Steamship Co. Ltd etc through Innovative advertisements, maps, book reviews, essay competitions, photographs, cartoons, statistical tables, safety at sea and protection of marine environment.